Regulated Industries
The TTB regulates every claim on your website. Health claims are an instant violation.
Breweries, wineries, distilleries, and alcohol retailers face TTB and state liquor authority website requirements. We review for health claims, age verification, and advertising compliance.
What regulators look for on alcohol and spirits websites
Health benefit claims ("heart-healthy wine," "antioxidant-rich beer")
Missing age verification gate
DTC shipping to prohibited states
Organic/natural claims without TTB-approved COLA
Who regulates alcohol and spirits websites
We review your website against requirements from each of these regulatory bodies. This is an informational review, not legal advice. Consult with your attorney for guidance specific to your situation.
What we check
Common questions about alcohol and spirits websites
Can I say my wine is heart-healthy on my website?
No. The TTB specifically prohibits health claims for alcohol products. Claims linking alcohol to health benefits (antioxidants, heart health, etc.) violate federal advertising regulations and may trigger FDA enforcement.
Do I need age verification on my alcohol website?
Yes. While federal law does not specify the mechanism, state laws and industry self-regulation (Distilled Spirits Council, Beer Institute, Wine Institute) require age verification gates on websites that sell or promote alcohol.
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