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Regulated Industries

The TTB regulates every claim on your website. Health claims are an instant violation.

Breweries, wineries, distilleries, and alcohol retailers face TTB and state liquor authority website requirements. We review for health claims, age verification, and advertising compliance.

What regulators look for on alcohol and spirits websites

Health benefit claims ("heart-healthy wine," "antioxidant-rich beer")

Missing age verification gate

DTC shipping to prohibited states

Organic/natural claims without TTB-approved COLA

Who regulates alcohol and spirits websites

TTB
State Liquor Authorities
FTC
FDA

We review your website against requirements from each of these regulatory bodies. This is an informational review, not legal advice. Consult with your attorney for guidance specific to your situation.

What we check

21 alcohol and spirits-specific checksTailored to alcohol and spirits regulatory requirements
6,919+ total checks in every auditSpeed, SEO, accessibility, security, and mobile
Hand-reviewed by a real personEvery report is verified before delivery

Common questions about alcohol and spirits websites

Can I say my wine is heart-healthy on my website?

No. The TTB specifically prohibits health claims for alcohol products. Claims linking alcohol to health benefits (antioxidants, heart health, etc.) violate federal advertising regulations and may trigger FDA enforcement.

Do I need age verification on my alcohol website?

Yes. While federal law does not specify the mechanism, state laws and industry self-regulation (Distilled Spirits Council, Beer Institute, Wine Institute) require age verification gates on websites that sell or promote alcohol.

Find out where your alcohol and spirits website stands

6,919+ checks. Hand-reviewed. Free. Takes 30 seconds to submit.

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