Real Estate Websites
Fair Housing applies to your website, not just your listings.
Need a new website?
Conformance-Ready Build
Every build includes Equal Housing branding, Fair Housing disclosures, privacy policy, and conformance pages at no extra cost.
Every build includes:
- Fair Housing Act Section 804(c) informed design
- Listing pages with conformant language frameworks
- Equal Housing Opportunity branding and placement
- Neighborhood description guidelines built in
- Photo and virtual tour accessibility standards
- IDX integration with proper disclosures
- Brokerage and agent credential display
- Full SEO setup: local search, schema markup, listing pages, Google Business Profile
- ADA/WCAG accessibility built in from day one
- Full 5,676++ point website conformance review included
- and more
Already have a website?
Conformance Retrofit
$3,000
- Full Fair Housing conformance audit
- Listing language review across all pages
- Equal Housing branding placement
- Neighborhood description updates
- Photo alt text and accessibility fixes
- Verification re-check after fixes
Fix Specification
$1,500
Have your own developer? We deliver a detailed fix specification document with every finding prioritized and explained in plain English. They implement. We verify with a re-audit ($500).
Get StartedMonthly Plans
Standard Care
$150/month
- Hosting, backups, CMS/plugin updates
- 1 hr content changes per month
- Quarterly automated re-audit (5,676++ checks)
- Uptime monitoring
- Monthly keyword ranking screenshot
HUD first offense penalty is $26,262 per violation
One listing description with the wrong language can trigger a Fair Housing complaint. Every issue we flag is one HUD would find too.
Frequently Asked Questions
How does Fair Housing apply to my website?
Section 804(c) of the Fair Housing Act covers advertising, which includes your website. Listing descriptions, neighborhood descriptions, and even photo selections can trigger violations. We review and build with those requirements in mind.
Do I need the Equal Housing logo on my website?
Most brokerages require it, and it is considered best practice. We place the Equal Housing Opportunity logo and statement in the proper locations throughout your site.
What about neighborhood descriptions?
Describing neighborhoods by demographics, school quality, or "family-friendly" language can be problematic under Fair Housing. We help you describe neighborhoods using factual, non-discriminatory language.
Can I use drone photos and virtual tours?
Yes, but they should be accessible and should not inadvertently highlight demographic characteristics of a neighborhood. We set up your media with proper alt text and accessibility standards.
What does the 5,676++ point review check?
It reviews your site the way regulators, search engines, and accessibility auditors do. That includes checks specific to real estate websites, Fair Housing requirements, ADA/WCAG accessibility, security, SEO, and performance. The same process has flagged issues on Fortune 500 company websites.
What does monthly monitoring include?
We re-run the full audit every month and alert you to new issues. Fair Housing guidance updates, accessibility standards change, and listing regulatory requirements evolve. Monthly monitoring means you catch problems before HUD does.
Not sure where you stand?
Run a Free Conformance Checkup"Conformance-Ready" and "Conformance Retrofit" mean we build or update your website with known regulatory requirements in mind based on our research and industry experience. This does not mean your website is legally conformant. Only a qualified attorney can determine legal conformance for your specific situation.