We offer a free website checkup to any business. No strings attached. But people always ask: what are you actually looking at? Fair question. Here is exactly what our 970-point audit reviews, explained in plain English so you know what matters and why.
Performance and Speed
Your site needs to load fast. Not "fast for a website" fast. Actually fast. Under 3 seconds on mobile, ideally under 2. We check:
- Page load time on mobile and desktop
- Image optimization (are your photos way too large?)
- Code efficiency (is there bloated JavaScript slowing things down?)
- Server response time
- Core Web Vitals scores (these are the metrics Google actually uses for rankings)
Speed matters because Google uses it as a ranking factor, and because 53% of mobile visitors leave a site that takes more than 3 seconds to load. That is real money walking away.
Search Engine Optimization (SEO)
SEO is how you get found on Google without paying for ads. We look at:
- Title tags and meta descriptions on every page
- Header structure (H1, H2, H3 hierarchy)
- Image alt text for accessibility and SEO
- Internal linking between your pages
- Schema markup (structured data that helps Google understand your business)
- Local SEO signals (especially important for New Hampshire businesses)
- Mobile-friendliness
Most small business websites we audit are leaving serious traffic on the table because of basic SEO issues. Things that take 20 minutes to fix but nobody told them about. For more tips, check out our local SEO guide for NH businesses.
Accessibility
This is a big one and most people overlook it. Web accessibility means your site works for everyone, including people who use screen readers, keyboard navigation, or have visual impairments. We check:
- Color contrast ratios (can people actually read your text?)
- Keyboard navigation (can someone use your site without a mouse?)
- Screen reader compatibility
- Form labels and error messages
- ARIA attributes where needed
- Focus indicators on interactive elements
Beyond being the right thing to do, accessibility issues can become legal issues. The number of web accessibility lawsuits has been climbing every year. Our audit reviews your site against WCAG 2.2 AA standards so you know where you stand.
Security
We check the basics that protect you and your visitors:
- SSL certificate (the padlock in the browser bar)
- Mixed content warnings
- Outdated software or plugins with known vulnerabilities
- Form security
- Security headers
Content and Usability
A technically perfect site that confuses visitors is still a bad site. We review:
- Clear calls to action (do visitors know what to do next?)
- Contact information visibility
- Mobile experience (not just "works on mobile" but actually feels good)
- Broken links
- Content quality and relevance
Industry-Specific Checks
If you are in a regulated industry like healthcare, law, finance, or real estate, we run additional checks specific to your field. We have built out modules for 48 different industries because a dentist's website has different requirements than a restaurant's.
What You Get
After the audit, you get a clear, prioritized report showing what is working, what is not, and what to fix first. No jargon. No scare tactics. Just honest, affordable, actionable feedback from a team right here in NH.
Ready to see where your site stands? Request your free checkup here. Takes 30 seconds to submit and we will have your report back within a few business days.