Home Services
Storm chasers ruined roofing reputation. Your website needs to prove you are different.
Contractor licensing, manufacturer certifications, and insurance claims all need verification on roofing websites.
What regulators look for on roofing websites
Missing contractor license or registration
Manufacturer certification claims that are expired or unverifiable
Storm damage claims that border on insurance fraud solicitation
No workers compensation insurance proof
Who regulates roofing websites
We review your website against requirements from each of these regulatory bodies. This is an informational review, not legal advice. Consult with your attorney for guidance specific to your situation.
Source regulations
What we check
Common questions about roofing websites
What license do I need to show on my roofing website?
Requirements vary by state. Most require a general contractor or specialty roofing license. Display the number, issuing authority, and verify it is current. Some states also require home improvement contractor registration.
Can I offer free storm damage inspections on my website?
Yes, but be careful with language. Avoid suggesting you will negotiate with insurance companies or guarantee coverage. Some states have laws specifically targeting roofers who engage in insurance claim steering.
Should I display manufacturer certifications?
Yes, if they are current. GAF Master Elite, CertainTeed SELECT, and Owens Corning Preferred are trust builders. But listing expired certifications is misleading and could trigger FTC action.
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