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Your website is attorney advertising. The bar association knows it, even if you do not.

Attorney advertising rules vary by state. Your website needs to follow them. We review against ABA Model Rules and state bar guidelines.

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What regulators look for on law firms websites

Missing responsible attorney identification

Unqualified specialist or expert claims

Client testimonials without required disclaimers

Intake forms without attorney-client relationship disclaimers

Who regulates law firms websites

ABA
State Bar Associations
FTC
Active enforcement: State bars actively investigate attorney websites for advertising violations. Disciplinary actions include public reprimand and suspension.

We review your website against requirements from each of these regulatory bodies. This is an informational review, not legal advice. Consult with your attorney for guidance specific to your situation.

Source regulations

What we check

74 law firms-specific checksTailored to law firms regulatory requirements
6,919+ total checks in every auditSpeed, SEO, accessibility, security, and mobile
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Common questions about law firms websites

Is my law firm website considered attorney advertising?

In most states, yes. Your website is advertising under bar rules. ABA Model Rules 7.1 through 7.5 apply to your online presence, including your website, blog, and social media profiles.

Can I say I specialize in a practice area on my website?

Most state bars restrict the use of "specialist" or "expert" unless you hold an ABA-recognized board certification. We review your bio and practice area language against your state bar rules.

Do I need a disclaimer on my law firm website?

Yes. Most state bars require disclaimers on attorney advertising. The exact language varies. Common requirements include prior results disclaimers, attorney-client relationship disclaimers on contact forms, and advertising identification.

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