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Finance and Insurance

State insurance departments monitor agent and agency websites for compliance.

License display, advertising guidelines, and disclosure requirements vary by state. We review against your state department of insurance rules.

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What regulators look for on insurance websites

Missing agent or agency license numbers

Misleading coverage comparison language

Rate guarantee claims without proper qualifiers

Non-compliant testimonial and endorsement use

Who regulates insurance websites

State Departments of Insurance
NAIC
Active enforcement: State insurance departments actively enforce advertising standards. Penalties include license revocation, fines, and cease-and-desist orders for misleading website content.

We review your website against requirements from each of these regulatory bodies. This is an informational review, not legal advice. Consult with your attorney for guidance specific to your situation.

Source regulations

What we check

28 insurance-specific checksTailored to insurance regulatory requirements
6,919+ total checks in every auditSpeed, SEO, accessibility, security, and mobile
Hand-reviewed by a real personEvery report is verified before delivery

Common questions about insurance websites

Do I need my insurance license number on my website?

Most states require insurance agents and agencies to display their license number on advertising materials, which includes your website. Some states also require your National Producer Number (NPN).

Can I compare insurance rates on my agency website?

With restrictions. Rate comparisons must be accurate and not misleading. Using terms like "cheapest" or "lowest rates" without qualification can trigger state insurance department enforcement actions.

What disclosure requirements apply to insurance websites?

State requirements vary, but common requirements include identifying the carriers you represent, disclosing whether you are an independent or captive agent, and including privacy policy language specific to insurance data handling.

Find out where your insurance website stands

6,919+ checks. Hand-reviewed. Free. Takes 30 seconds to submit.

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