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Automotive

The FTC Vehicle Shopping Rule changed how dealers can advertise online.

Vehicle pricing disclosures, financing terms, certified pre-owned claims, and advertising rules all apply to dealer websites.

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What regulators look for on auto dealers websites

Pricing without required fee disclosures

Certified Pre-Owned claims without program verification

Financing advertisements missing required APR information

Bait-and-switch pricing practices in online listings

Who regulates auto dealers websites

FTC
State DMV
State AG Consumer Protection
Active enforcement: The FTC actively enforces vehicle advertising rules. Dealers face significant fines for hidden fees, deceptive financing terms, and misleading pricing on websites.

We review your website against requirements from each of these regulatory bodies. This is an informational review, not legal advice. Consult with your attorney for guidance specific to your situation.

Source regulations

What we check

15 auto dealers-specific checksTailored to auto dealers regulatory requirements
6,919+ total checks in every auditSpeed, SEO, accessibility, security, and mobile
Hand-reviewed by a real personEvery report is verified before delivery

Common questions about auto dealers websites

What pricing disclosures does my dealer website need?

The FTC Vehicle Shopping Rule requires clear and conspicuous disclosure of all fees. Your website cannot advertise a price that does not include all mandatory fees (documentation fees, dealer prep, etc.) that the buyer will have to pay.

Can I advertise financing rates on my dealer website?

Yes, but Regulation Z (TILA) requires that if you advertise specific credit terms like interest rate, you must also disclose the APR, down payment, and repayment terms. "Rates as low as" requires additional disclosure.

What are the rules for advertising used cars online?

The FTC Used Car Rule requires specific disclosures about warranty coverage. The Buyers Guide information must be made available. Additionally, as-is sales must be clearly communicated, and mileage must be accurately represented.

Find out where your auto dealers website stands

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